Volume 20, Number 2, December 2025
| Identifying and Classifying Digital Transformation Competency in the Accommodation and Food Services Industry: A Q-Methodological Study |
Abstract
As digital technologies evolve rapidly, industries proactively drive digital transformation initiatives to enhance performance and deliver improved customer experiences. The accommodation and food services industry, noted for its labor-intensive and customer-centric characteristics, faces unique challenges in this transformation process. Among these, the digital competencies of employees have emerged as a critical factor. A total of 45 individuals were selected. To address this gap, the present study employs Q methodology to collect and analyze data from multiple perspectives. The results reveal three distinct categories of digital competencies: (1) analytical and decision-making competencies, (2) cross-domain process innovation competencies, and (3) agile compliance and regulatory competencies.
Keywords: Competence, Digital Competency, Digital Transformation, Q Methodology
JEL Classification: L83, M53, M54